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Rebuild the time to reassess | The Land



NEVER has there been a better opportunity to weigh up target markets, reset genetics and reassess production systems for those supplying beef to a world likely to be wanting it in greater volumes and with far more specific demands.

So says agribusiness lending specialist Rabobank in its Beef Seasonal Outlook for 2021 report, which points to the herd rebuild as presenting a unique chance for both individuals and the industry as a whole to become more focussed and strategic.

Australia’s position in the global protein world has to be factored into all decisions made now, the report recommends.

It asks: Are we going to be a supplier into high-quality niche markets, a commodity supplier of lean beef to global trade, an exporter of live cattle…

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